The Best E-Commerce Platform for My Business

June 25, 2020

Shopify

When comparing Shopify and Woocommerce, it becomes easy to see that these are two of the most popular and easy-to-use eCommerce platforms out there on the market. Both WooCommerce and Shopify have multiple strengths and can possibly be the perfect solution for you to build an eCommerce store with.

First,  which one of the two is actually going to fit your specific needs better, Shopify or WooCommerce? Which has more easy to use features? Which is cheaper? Which is better-looking? Which is more flexible? Which is the easiest to work with?  All of these questions are important when considering an e-commerce store for your brand or store.

For websites, specifically e-commerce stores, design is everything. Customers simply don't trust a site that doesn't have the right aesthetic or doesn't function as well as it should. One of Shopify‘s greatest selling points is the visual quality of its themes. In our opinion, they look absolutely great out of the box. Shopify comes with more than 50 different store templates, of which quite a few are free. What's more, is that each of the Shopify themes has unique variations. The best part is that they are all mobile responsive and have a variety of different coloring options. They have a fashionably sleek and clean aesthetic, which makes it perfect for modern, forward-thinking websites.

The instant attraction of Shopify designs can cause many webmasters to select the same themes. Some Shopify users who have designed a site themselves have later complained of looking a little too similar to other websites. For that reason, customization is encouraged.

Luckily, Shopify themes are easy to change. You can quickly adjust colors and styles, while more adept developers can utilize the platform's specialized ‘Liquid' language to make more substantial changes and really make a brand stand out.

And even better, they do offer a Theme editor within the platform that you can use for customization. You can choose to hide sections within the theme editor without removing them. Hidden sections will still be customizable in the theme editor but not visible on the store front-end. This allows you to start sections for future releases and remove the need for theme duplications (a common issue most developers face with WordPress).

WooCommerce

As with many other aspects of the WooCommerce experience, when it comes to aesthetics, the world is your oyster. You just have to put the hours in.

WooCommerce doesn't deliver any specific design traits on its own. What it does is provides you with the means to sell products and services online. The design part, however, is left to the WordPress theme of your choosing.

WooCommerce has been built to cooperate with most themes on the market, provided that they follow the standard recommendations and best practices. This means that, in most cases, you are able to select any WordPress theme that you like, and still make it work together with WooCommerce.

However, you will also come across themes that have been built with WooCommerce in mind from the get-go and are tailor-made to make all your product/service listings look great. If the design of the eCommerce store itself is particularly important to you, you should look for themes that are specifically made for WooCommerce.

Shopify has wonderful themes, but they're limited to what you can find in the Shopify Theme Store. WooCommerce, on the other hand, is opensource so tons of developers sell (or give away) incredible WooCommerce themes for all sorts of industries and purposes.

Webflow

Just recently Webflow launched their e-commerce platform.  This platform is a game changer! Imagine being able to take the best of Shopify and the best of WooCommerce and combining them. This is what Webflow's e-commerce platform is.

The overarching benefit that Webflow's e-commerce platform has over the competition is customization. Literally, you can customize anything. You're not limited to any theme, code, product or even your imagination.

With Webflow, you can design, sell, and scale your online business with. This is the first e-commerce platform that gives you control over everything. From home page to product page, cart to checkout. Shape your customer's experience every step of the way, and build (or hire us to build) a modern e-commerce website.

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