June 25, 2020
For the past 15 years, without fail, Wordpress has been the platform of choice for companies, organizations, as well as financial institutions. However, in the last 7 years, companies such as Wix, Webflow, Weebly, and others have been nipping on the heels of that marketshare. Even redesigned tools such as Adobe Dreamweaver have made it possible to design top caliber html sites with exotic functionality, forcing Wordpress to stay nimble in their effort to stay on top.
Choosing which platform to use is really about preference. However, that preference should not be without the influence of knowledge of what these platforms can do for your business/organization.
If your brand is looking for a platform that can be managed on its own, then a platform like Wordpress, Wix, and even Webflow should be considered. However, if you don't want to keep up with databases, plugin malfunctions, slow page loads, then you might want to look outside of Wordpress. If you don't want to deal with these things, but insist on having Wordpress, then you might want to consider having your digital developer maintain the hosting and management of the site, as they can increase your SEO, page load speeds, and provide custom plugins for smooth functionality.
Wix and Webflow have shown themselves to be real competitors in this space as of lately. Gone are the days when people would consider less of your brand because you built it on Wix. Wix has some amazing tools. But let's not get the simplicity of their platform confused with the simplicity of building a site from scratch. Many people and companies have failed to deliver a quality website in Wix. Any developer will tell you that you still have to have some knowledge of div's, html, and css. Not any in-depth information, but enough to know how to maximize the tools that Wix gives you.
Webflow is an amazing platform. The only limitation is your imagination. They have an online University where you can learn everything. You can produce any type of website you can dream of in Webflow.
While there are several pros and cons, as a leader who is focused on the brand of your company, these items should be left to your developer. Yes, be sure to explain what you need such as functionality, access to the backend, etc. but allow your developer to deliver the results that you need.